Development of a comprehensive brand identity and point-of-sale (POS) packaging system for a high-quality meat retailer specializing in beef, goat, pork, and lamb. The project included:
Strategic Branding: A distinctive visual identity reflecting authenticity, freshness, and artisanal care.
Retail Packaging Design: Functional yet eye-catching packaging solutions tailored for the butcher’s counter, enhancing shelf appeal and brand consistency.
Communication Concept: A cohesive storytelling approach applied across multiple touchpoints (digital, print, and in-store) to emphasize quality and tradition.
Interim Website: A provisional digital platform to establish market presence during the brand’s rollout.
Delivering a farm-to-table narrative through thoughtful design.