Development of promotional communication for the Pescanova breaded fish sticks range, highlighting a €1 discount on the shopper's next purchase. The project involved redesigning the packaging for three products in the range (Gluten-Free Fish Sticks, Omega 3 Fish Sticks, and Breaded Salmon Sticks), introducing a prominent "Save €1" graphic element, clearly visible on the front of the pack.

The promotional seal was designed in yellow and red, high-contrast colors strongly associated with promotions, ensuring shelf standout even from a distance. The "See back" prompt reinforces the call to action, directing the shopper to the terms and how to redeem the offer, printed on the back of the pack.

The campaign was complemented by a digital communication piece, featuring supporting visual elements such as a shopping basket, coins, and a confirmation seal to reinforce the concept of savings, along with a "Learn More" button directing shoppers to further details about the promotion.

The result is a clear, direct piece of communication that integrates the promotion straight onto the product packaging, maximizing impact at the moment of purchase decision.