Full development of the promotional mechanics and all in-store communication materials for the "Ganhe Férias com Primor" ("Win a Holiday with Primor") campaign, for Portuguese deli meat brand Primor, in partnership with Sixt Rent a Car.

The promotion invited consumers to enter a draw for a one-week, all-inclusive holiday (hotel stay with full board and a rental car), along with additional prizes including 5 Apple iPads and 10 digital cameras. The visual concept leaned into a vibrant summer language, using elements like a beach, parasol, coconut, and sunglasses to create an immediate association between the product and a moment of leisure.

• Top crowner: a standout element at the top of the display unit, featuring the Primor brand, the campaign tagline, and the promoted products, ensuring visibility from a distance.
• Stoppers: eye-catching shelf stoppers placed next to the product, reinforcing the promotional message right at the point of purchase decision.
• Shelf strips: signage applied directly to the shelving, identifying the products included in the promotion.
• Posters: for additional communication at strategic points throughout the store.
• Floor graphics: floor decals placed around the display unit, extending the campaign's presence onto the store floor and catching the shopper's attention before they reach the shelf.

All materials were designed to work cohesively across a full display unit, from top to bottom, creating a consistent, high-impact in-store media presence at the consumer's point of purchase.