Project developed for World Psoriasis Day, marked on October 29, with the goal of creating a visual identity and an awareness video about psoriasis, an autoimmune disease affecting 2 to 3% of the global population.

The symbol is built around a ribbon in a purple-to-orange gradient, colors associated with psoriasis awareness, shaped into a continuous, flowing form that suggests movement and human closeness.

The bold, rounded typography ensures strong legibility across any medium, with the event date integrated discreetly, allowing easy updates for future editions.

A 3D animation running roughly 1 minute and 40 seconds, featuring a diverse group of characters of different ages and backgrounds, united by their shared experience of living with psoriasis. The narrative blends emotional scenes of closeness and community with factual information about the condition, delivered through dynamic captions (such as global prevalence figures or treatment options, including topical therapies).

The video closes with a list of patient support organizations and associations, reinforcing the informative angle and pointing viewers toward real resources.The logo appears in the top right corner throughout the video, ensuring consistent branding across the piece.