Ageas Seguros Internal Campaign
The Challenge
An introduction
Key visual and visual identity for the internal event "Liga-te ao Cliente," created for the companies of Grupo Ageas Portugal (Ageas Seguros, Médis, Ocidental and Seguro Directo). The goal was to position Mediators as the key link between the brand, its products and services, and the Client.
The concept is built on connection, shown through a magenta plug icon that reinforces the campaign tagline, "Let's Connect."
Key elements of the visual:
The breakdown
- Gradient typography on "LiGA-TE AO CLiENTE," moving through magenta, purple, teal, green and orange.
- "Let's Connect" tagline in orange, stating the core idea simply.
- Plug icon in magenta, linking the top and bottom of the layout.
- Photo grid of 12 people of different ages, genders and ethnicities, each on a solid color background.
- Logo block for Grupo Ageas Portugal and its brands: Ageas, Médis, Ocidental and Seguro Directo.
The result is a vibrant, human key visual that anchors the rest of the campaign: posters, stand displays and roll ups.
