Since the beginning of the year, Draft Flow has been collaborating with Janz across various areas of design. We developed a comprehensive brand guidelines manual for their sub-brand and product, SmartIO, and have been producing advertising campaigns for the Italian and French markets. We have also supported Janz at a range of events, including exhibition stands and trade fairs in which they have participated.

Strategic / brand-level goals: Our goals with Janz span strengthening their visual identity across sub-brands and markets through a scalable design system, positioning SmartIO as a distinct product within their portfolio, adapting campaigns for the Italian and French markets with a unified brand voice, equipping their team with clear guidelines for independent, consistent brand usage, supporting their presence at events and trade fairs, and ultimately establishing Draft Flow as a long-term creative partner for future growth.