The photographic material sent from Spain, where the product exists in a different packaging format, arrived in low resolution and below the standard required for print. The front face therefore demanded extensive image retouching and reconstruction, refining colour, texture and detail until the tuna conveyed the freshness and quality the shelf demands.

On the back of the pack, the brief was to create appetite: a photograph of the cooked steaks showing the final result on the plate, inviting consumers to imagine easy, versatile recipes. The back completes the story told on the front, pairing the product information, skinless steaks individually vacuum-packed, with the promise of a tasty, healthy meal.