Development of the promotional mechanics and key visual for the "Start Your Day with Manhãzitos, Full of Energy" campaign, for the Manhãzitos brand (Bimbo Donuts Portugal), offering 3 electric skateboards as the sweepstakes prize.

The project included recreating the brand's mascot, specifically adapted to tie in with the prize on offer, the character appears in a dynamic pose riding an electric skateboard, visually reinforcing the connection between the character, the brand's energy, and the campaign prize. The concept is built around a vibrant blue background with a radial light effect, evoking energy and the start of the day, complemented by the tagline "Your most fun breakfast" in a playful, hand-lettered style typical of communication aimed at children.

• Key Visual: the central campaign image, featuring the Manhãzitos logo, the recreated mascot, the featured prize (electric skateboard), and the entry QR code.
• Island display skirt: decorative wrap for in-store island display units.
• Crowners: top-shelf elements for shelf standout.
• Displays: support structures for product communication at the point of sale.
• Store top decoration: reinforcing the campaign's visual presence at key points across the retail floor.

The set of materials was designed to create visual consistency across every in-store touchpoint, from shelf-top crowners to island decoration, ensuring strong impact with the children's and family audience.